I Don’t Care

I don’t care about retention and disposition. I care about preserving stories for future generations. I care about making information accessible. I care about holding governments and corporations accountable. I care about making sound business decisions.

I don’t care about metadata. I care about letting people find the right information for their purposes. I care about being presented with information that is meaningful to me.

I don’t care about any buzz-phrase that includes the word engagement. I care about actually connecting with my customers, peers, co-workers, etc. in a way that is meaningful.

I don’t care about ECM. I care about solving business problems. I care about innovating to make my company better. I care about building a compelling portal and/or website. I care about getting my stuff done in the easiest, most efficient way possible. I care about meeting my legal, professional, and social obligations.

I don’t care about social-whatever. I care about finding people and information that can give me the answer.

I don’t care about what you call it, what you call yourselves, or any of your buzz words and acronyms. I care about what you can do to help me.

I was going to title this post “I Don’t Care Anymore”, but that would risk me being perceived as a Phil Collins fan. And, as far as I am concerned, he pretty much blew as a solo artist.

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