Two key changes from last year really made me happy:
- Box’s enterprise customers (at least the ones on the panel during the analyst event) are calling Box content management (advanced content management, even);
- Box is unequivocally stating that Platform is the base upon which the Box application is built – they weren’t so clear about that last year.
On a personal level, the first of those makes me the happiest because, along with Cheryl McKinnon of Forrester (my reaction to Box’s inclusion in the Forrest Wave), I was the first analyst / person-who-should-know type that came out and unabashedly called Box an Enterprise Content Management vendor. Here’s my post from June 2015 when I first called Box ECM (you can also get to the whitepaper I wrote on the topic via that post). Whatever. I’m just happy and gratified that Box is finally being seen as what they are. I’m guessing they’re pretty pleased about it as well.
Remember in this post I included a footnote stating that BoxWorks could be a better Information Management / Governance conference than the AIIM conference (I didn’t even mention that records management conference or organization)? Yeah, nothing took place at BoxWorks that made me change my mind.
On to my thoughts about the conference happenings … I’m not going to recap all the announcements; they’re available on the Box site over here and elsewhere on the web and on Box’s site. There were a bunch of announcements about making Box more usable, intuitive, and user friendly, but they didn’t tell me that Box Capture for Android is coming. Box Desktop, Files, and Notes are much needed improvements that are coming, and will make for a much better user (yeah, I said “user”) experience.
If I’ve got this all right, Box Platform can serve up Relay (workflow) and Governance (governance), as well as versioning and all the other mundane content management stuff as a service. While that’s very cool and all, what I really find exciting is that there is a growing ecosystem of partners / developers that include companies like Cognizant, as well as in-house IT shops, ISV’s, and small niche / boutique app developers. The potential implications are pretty cool for all the stakeholders. For example – during his session at the analyst event, Jeetu Patel (heads up Platform and Strategy for Box and is a really nice guy) mentioned that: A – all companies are becoming digital companies (glad he gave up using all companies are becoming SW companies), and; 2 – there’s no templates for digital transformation (I am summarizing). So it seems that there is an opportunity for Box to do for digital transformation on an industry basis what SAP did for ERP on an industry basis. Between in-built capabilities and partnerships, Box has the beginnings of being able to build content-centric digital transformation on-ramps / roadmaps / whateveryouwanttocallthem. The Perkins+Will demo was really cool and a harbinger of what is possible.
What’s really cool and significant is that, if the implementation gets done properly, that whole thing about putting governance in the background and letting users just focus on their jobs will actually happen.
There’s also some other stuff happening with Platform and the application that, if done correctly, could make the whole auto-classification thing a reality. There are other ECM providers that have been working on it for years, to very little uptake. What’s happening, I believe, is that Box is trying to solve the same problems, but in a different way.
One of the product managers told me something to the effect that she was talking to her team and they were telling her they knew nothing about Information Management or Governance. She responded by telling them that they were actually delivering it. There’s a whole bunch more detail, but that’s actually a very cool story. It’s possible because Platform takes care of it in the back end.
Regardless of the size of a company, if they operate in a regulated industry they have to comply with the relevant regulations and legislation. At the same time, if you’re one of the smaller players you likely need to do more with less and can’t afford dedicated compliance solutions. Where Box fits is that they don’t know how to do it the legacy way, and this is a very good thing.
During the customer panel at the analyst session, one of the customers, in a highly regulated industry, was lamenting that they could not use Box for some of their controlled documents. The issue is that Box brings out new stuff too fast and the regulators and legislators simply cannot keep pace. That just sucks.
I asked Aaron Levie something along the lines of “do you think that current legislation and regulations hamper your ability to innovate?” I liked that he acknowledged that it’s the customers, not Box, that are actually being hampered. Box’s approach is to innovate to the spirit of the legislation or regulation, rather than to the letter. I.e.: they’ll satisfy the what, but the how may look a little different.
Odds ‘n’ Enns
- One of the most interesting, to me, integrations I saw at the conference had to do with SAP (apparently you don’t pronounce it “sap”). There’s this company based in Calgary, Alberta, Canada that effectively does for Box-SAP what OpenText Extended ECM does for OT-SAP. I don’t know a ton about it yet, but it is something I will be looking into and getting more familiar with. The fact that the folks at e-Wave Solutions have put effort into building a Box-SAP integration in addition to their Filenet-SAP integration (I think I have that right) is significant. They’re not just chucking up content that’s relevant to stuff happening in SAP. No, they’re doing it in an intelligent way that leverages / manages metadata and preserves the integrity of the “records”. That’s kinda cool. Like I said, I’ll be looking into this a bit more.
- One of the really good things about being an analyst at an event like BoxWorks is that you get one-on-one time with some key people at Box. The normal scenario is the analyst asks questions and the company person answers them. What I love about the people at Box is that we both get to ask questions and have an open, frank discussion.
- Thanks to the Box Governance Product Marketing people (thanks, Veena!!!) for inviting me to share some of my thoughts on Box Governance.
- Thanks to Aaron Levie for taking the time to come and chat with us analysts. I’m a bit of a sceptic at times, and I sometimes wonder if certain tech CEO’s are putting on a show for analysts, the press, prospects, etc. After sitting less than thirty feet from him and being able to look into his eyes, I’m pretty certain that Aaron Levie truly believes in what he and the rest of Box are doing.
- Lastly, a huge thank you to Joely, Signe, and Megan for making the analyst day and, especially, the analyst dinner truly excellent. The whole idea of going to a chef’s residence and having a home made meal in a more intimate setting … loved it.
- That pic is what greeted us as we walked into the chef’s home. There were leftovers.
The one thing that I didn’t hear anything about is a service organization that can make it (all this next generation ECMness) happen (Box Shuttle aside). I still believe that without the right services capabilities, things will not progress as smoothly as they could. Overall I’m pleased about Box’s progress over the last 12 months. You could even say I’m optimistic and excited for what they can achieve and change about ECM in the future. The recently announced OpenText acquisition of Dell EMC ECD (ya know, Documentum and LEAP) just made Box a more attractive option for ECM buyers. As one industry analyst type mentioned, it’s a changing of the guard in the ECM space. Among others, Box is leading the charge. Not to say I told ya so, but I told ya so.