Note: this post contains links to every craft brewery in British Columbia and Alberta that I could find. Sadly, I have yet to sample all of their wares.
Anyone who’s been paying attention lately, or who has met me in person, knows that I’m fairly passionate about Information Management and Craft Beer. Depending on the day, my passion for one is slightly higher than my passion for the other. What does one have to do with the other? I’m glad you asked. Please bear with me, this may take a while. Three things happened that resulted in a new vision for me:
- In late June at a networking event in Calgary I met Chris. Chris is one of the co-founders of Caravel Craft Brewery in Calgary. Over a couple pints of IPA from Last Best Brewing, Chris and I started chatting about beer. It turns out that we both love beer, though he knows a ton more about it than I do. My expertise is limited to knowing what I do and don’t like.
- A few weeks later, just prior to the Calgary Stampede, I saw a feature on CBC News about craft beer being shut out of official Stampede events because one of the Big Beer companies had the beer contract. One of the guys from Tool Shed Brewing was talking about how there is more than enough space and thirsty Stampeders for all to benefit. And, what better place and time to showcase all the wonderful Alberta craft beer producers.
- A snarky comment about whether a tour of Village Brewery could be used to make money led to a “why not” moment. I took the picture in this post during that tour, by the way. I also ate a cascade hop pellet – that was a mistake.
So far I’ve been able to find 156 craft brewers in British Columbia and Alberta. Starting with Alberta, I decided that I was going to reach out to all of them and pitch my services to them. I mean, they have a fair bit of paperwork to deal with, right? They produce alcoholic beverages which means much governmental regulation stuff to deal with. They use big shiny equipment which means maintenance and safety stuff. They do stuff which means various types of operating procedures. I’m betting that there is a lot of paper to deal with in a craft brewery and I want to help brewers get rid of it as much as possible. Basically, I want the brewers to be able to concentrate on brewing great craft beer, not pushing paper around.
So I wrote to all the breweries in Alberta telling them what I wanted to do and why. The first response I got was a phone call from the CEO of a brewery located in Calgary. The dude called within 15 minutes of my email and we chatted for about 20 minutes. However, he wanted to chat about craft brewery specific ERP (there is such a thing) rather than content management. So now I’ve got to go and reach out to a bunch of brewery management software vendors, mobile app developers, and consultants to see if we can collaborate (I think we can).
There is a market there, but information management / governance is not the springboard (something I’ve said for some time now, frankly). It’s going to rely on solving the immediate challenges the brewers have and moving on from there. I’m not saying IM and IG aren’t important, they’re just not the immediate need.
So what does the above have to do with the Cloud? Well, a lot, actually.
One of the really cool things I’ve noticed about the craft beer community is that it’s, well, a community as much as it is an industry, maybe more. Despite being competitors, craft brewers collaborate, a lot. Not only do they get together and jointly concoct sudsy, hoppy wonderbeers, they invite others to have guest taps and share brewing facilities to help each other out.
Now, if I look at many of the companies involved in cloud content related stuff, I notice the same thing. Perhaps not with the same level of artistry and fun, but it’s there. If you look at companies like Google, Dropbox, Egnyte, Microsoft, Box, Splunk, GlassIG, …. etc., you’ll notice the level of collaboration and cooperation that exists. In fact, it’s this very collaboration and cooperation that’s going to allow many of these companies to be the core set of cloud technologies that make up the next generation of Information Management and Governance solutions. Craft brewers being what they are, I suspect that cloud apps are going to be of far more interest to them than on-premises solutions.
In the same way that craft brewers experiment with techniques and ingredients, cloud vendors experiment with features, functions, methods, and requirements. Just as brewers have an openness about them, cloud vendors (the good ones) do as well. The end result in both cases is better end products for all. This Brews Brothers collaboration from Parallel 49 Brewing was pretty cool for beer fans; cloud vendors are seemingly announcing new collaborations every week that are pretty cool for those of us interested in managing and governing content.