In the context of business, social content does not exist. Social describes the nature of the forums in which the content is generated; social does not describe the actual content. To be honest I don’t even like using the word “social” to describe the forums in which the content is generated. This “new social business” thing is really nothing more than an extension of the Business-to-Consumer (B2C) and Business-to-Business (B2B) models.
Business has been taking place socially since time began. Get over it; we aren’t doing anything that hasn’t been done before. What we’re doing is using new tools to do it faster, capture more stuff, and do it better (we hope). We’re also creating a whacking great amount of new buzzwords and revenue opportunities for vendors, SI’s, analysts, and fly-by-nighters based on not much more than new and improved products without the new and the improved part is suspect in some cases.
Truly social content is that stuff we see on Twitter, Facebook, and a host of other channels (that are shared with business activities) about how much you drank, what you had for dinner, who’s doing bouncy-bouncy with whom, etc. It’s not that the content isn’t valuable to some (nice take on it here by Cheryl McKinnon), it’s just not business related content so from a business point of view we really don’t care (and do not confuse business value with historical or archival value).
Bduhon asked this yesterday: “The phrase “social content;” is there any there there or is it a BS concept-content is content is content?” Wanna take a shot at what my opinion is?