Social Business Guiding Principles

Listed below are a bunch of guiding principles that I believe are worthwhile to consider when implementing Social Business in an enterprise. They’re not in any particular order, nor are they grouped in any meaningful way.  The list is certainly not complete. I’ve put these together based on my own blog posts and stuff that I’ve been reading of late.

  1. Social content is subject to the same retention & disposition criteria as other content.
  2. Social content is just another form of digital content.
  3. Before implementing social business tools, have a plan and a purpose.
  4. The purpose of information is to inform and communicate; therefore, whether tangible or not, all communication has an intended outcome.
  5. Collaboration and value are paramount, compliance and control are secondary.
  6. All of us are smarter than one of us.
  7. We will teach each other, we will learn from each other.
  8. Security should only be as tight as it needs to be.
  9. Once it’s out there you can’t take it back.
  10. Unless you own the company, you don’t own the content.
  11. People first. Then process. Then technology.

What I would like to do is to have all of us collaborate to put together a list of principles to be applied to Social Business implementations. To that end, are there any on the above list that don’t belong? Are there any that are missing?

Send me your additions and rationale for deletions via DM’s on Twitter ( if you follow me, or as comments to this post. Remember to let me know who you are so I can give credit where credit is due. I will compile the list over the next few weeks and then post it for final editing. Anyone who has an opinion is welcome to contribute, especially the client community. If anyone has an idea for a better name than “Social Business Guiding Principles”, that’d be cool too.


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